东莞理工学院学报

中国的“抑商”文化长久以来压抑着中国商人的生存空间，文学作品中也少见对商人群像的细致描摹。改革开放以来，社会主义市场经济的蓬勃发展推动商业文化走上现代化转型之路，占据经济变革话语高地的商人逐渐成为了名副其实的时代英雄。经历了文学史的沉淀，新世纪作家笔下的商人形象融合了现代商人的昂扬精神与古代儒商的优秀品质，并在作家们的想象化书写中实现了家国情怀的升华。然而，身处尚未成熟的商业文化环境中，商人形象必然会遭遇自我认同的困境与人格异化的道德危机，最终在“灵”与“肉”的撕扯中形成了独特的欲望景观，并与文化转型中现代性的痛苦生成过程相对应。

China's “anti-merchant” culture has long suppressed the living space of Chinese merchants, and detailed depictions of merchant portraits are rare in literary works. Since the reform and opening up, the vigorous development of the socialist market economy has promoted the business culture to embark on the road of modernization and transformation, and the businessmen who occupy the high ground of economic reform have gradually become veritable heroes of the times. After the precipitation of literary history, the images of businessmen written by writers in the new century have fused the high-spirited spirit of modern businessmen with the excellent qualities of ancient Confucian merchants, and have realized the sublimation of the emotional of “Family-country” in the imaginative writing of the writers. However, in the immature commercial cultural environment, the images of a businessman inevitably encounter the dilemma of self-identity and the moral crisis of personality alienation, and form a unique landscape of desire in the tearing between “spirit” and “flesh”, which echoes the painful generation process of modernity in cultural transformation.